People felt the revival of boy bands in the music scene with One Direction’s first music video and first debut song. With captivating lyrics and melody, it remained consistently requested on different radio stations and music video playlists making One Direction as one of the promising music artists of 2012. Their songs continuously top the charts for the most plays through votes from their admirers. They are definitely loved by their fans.
The group is composed of young boys who all auditioned as solo candidates in the sixth series of UK’s X Factor. Having convinced Simon Cowell and the rest of the judges, five young boys redeemed their dream through the formation of the now music group – One Direction. Due to their phenomenal success, One Direction (1D) official site at www.onedirectionmusic.com is launched.
The website has 11 pages namely: Home, News, Music, Events, The Boys, Gallery, Videos, Newsletter, Store, Red Nose Day and 1D3D Movie. The website’s design captures the aesthetics and style of their market. Mostly, their fans are members of the young generation. Surely, many little, teenage and even young adolescent girls and boys recognise this group’s music and style. Setting forth their looks and charisma, fans go wild when they perform on stage. Fans giggle while singing their songs and they take time to capture their events to catch them live.
To be able to help fans of 1D be informed about anything and everything 1D, its official website provides their upcoming events and photos of their previous gigs. The portal is very modern and playful in its design. Their social media accounts such as Facebook, YouTube, Twitter and Instagram are also included on the site. The Home page gives an overview of the latest scoops about the band. Here viewers will see their latest tweets, recent news, events, latest release, Facebook latest and various Instagram photos. The News page is a series of stories that provide fans regarding what’s happening behind the camera. In here, they challenge their fans and say thanks to the awards and recognition they have. The Music page shows their singles and albums while the Events page supply fans with their past and future events in different counties. The The Boys page offers a brief history regarding the members of the group and photos of their events are seen on the Gallery page. They have myriad of photos with their fans from the different places they’ve been to. The smiles of their fans and the 1D boys themselves are evidences of their undeniable success. They have all their latest videos on the site as well. Also, they’re just an email away to be able to subscribe on their newsletter. The Store page is divided into three parts: (1) music store, (2) merchandise store and (3) personal gifts. For more information, you can check out the Red Nose Day and 1D3D Movie pages.
Fans and curious minds will find the One Direction official site entertaining and informative. Visit it now at www.onedirectionmusic.com.